When creating a logo, it’s a good idea to think about how it is going to look when you print it on a shirt, slap it on a notebook as a sticker, or use it on your company website. The text is placed right in the middle of the shape with a consistent distance from the edge of the text to the border on all four sides. One great example is Uber’s logo, which simply features the word “Uber” within a black rectangle. There should be enough space between the logo and the frame so that your logo doesn’t look crowded. If you plan on designing your logo in this style, be sure to give your logo space to breathe. Some logos look significantly better when they’re framed inside a shape, such as a square, circle, or triangle. One thing to always keep in mind is to make the brand name occupy more space than any other text in the logo. Use a thinner and smaller font for the tagline, and a bolder font to emphasize your brand name.
The golden rule is to make sure that your brand name always takes the spotlight. Anything longer than that, and your logo will look like a PowerPoint slide. If you plan on including your tagline in your logo, it’s best to stick to a tagline that is less than thirty characters. Ultimately, capitalization rules depend on your brand identity and the kind of connection you want to build with your audience. You can play around with both caps and lowercase by utilizing the latter to soften the tone of your logo. But, this doesn’t mean that you should entirely abandon capital letters. Uppercase logos are associated with authority, while lowercase gives off a more casual vibe.īrands like Facebook, Citibank, and Intel have dropped the first-letter capitalization in exchange for lowercase logos. All-caps logos were the norm in logo design ten years ago, but the trend has taken a turn. Whether you’re setting up a business or planning on giving your current logo a makeover, these tips and tricks will help you design a logo that will stand out. Investing in good logo design is important as it helps you establish credibility, connect with customers, and empower your business. Chances are, if they open your website and see a poorly-made logo, they will leave immediately. Unprofessional logos will make your potential customers and investors question your credibility. It helps you create a strong first impression and sets the tone for your quality of service, core values, mission and vision, and much more.
Your logo is a visual representation of your brand.